As a clever way to improve the image search function Google made the following game:
http://images.google.com/imagelabeler/
You and someone else on the internet and randomly paired and are given the same image. You enter as many different words to describe that image as you can. If your words and a word from your partner match then you "win" and move on. In the process they'll use all the winning words as keywords for the images when using the search function.
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